VIETSF is Vietnam’s only trade show dedicated to shops and franchise businesses.

Show organizer Coex organizes and plans nearly 50 trade shows per year. We bring the experience that a top trade show needs.

VIETSF’s seminars and business-matching program offer you an easy way in to Vietnam’s vibrant consumer market.

Vietnam is one of the world’s five most lucrative retail markets, and holds a bright future for shops and franchise businesses.

Vietnam’s one-and-only franchising exhibition!

Vietnam Shop + Franchise Show in Ho Chi Minh City is Vietnam’s only exhibition dedicated to shops and franchise businesses. VIETSF attracts exhibitors from all over the world and has been recommended by the US Department of Commerce as well as the Korean government.
Attended by influential buyers from department stores, retail chains, franchisees, and investor groups, VIETSF is any international firm’s one-stop shop for expansion in Vietnam. Read More.


Why invest in Vietnam?

Vietnam’s popularity as an international investment destination has risen rapidly following its membership in the WTO and opening to foreign investors. A vibrant young population and rising per-capita GDP ensure that Vietnam will continue to be one of Asia’s most attractive new consumer markets. Read more.


Concurrent events: seminars and exhibitions

An educational program with seminars and expansion consulting is offered at each year’s show for the benefit of all buyers and exhibitors. Other concurrent events include exhibitions on premium real estate, weddings, baby products, and medical treatments, ensuring a holistic look at Vietnam’s investment opportunities. Read more.


Business-Matching Program

VIETSF buyers and exhibitors can find new partners and clients through our one-on-one business meetings program. Attendees are matched based on their interests and numerous participation incentives are available. Read more.

Coex: Bringing professional exhibition organizing abroad

VIETSF owner and operator Coex is the largest exhibition planner in Korea. As a subsidiary of Korea International Trade Association, Coex has the experience and know-how that any successful trade show needs. Learn about Coex’s show portfolio and accomplishments . Read More.

Incentives for overseas buyers

We work hard for overseas buyers, making sure that VIETSF will be a valuable trip to Vietnam for you. Airfare discounts, hotel packages, and in-house interpreting services are just some of what we have in store. Read more.

About Ho Chi Minh City

Come to Ho Chi Minh City, a rising metropolitan destination, to see Southeast Asia’s developing dynamism in action. Witness the historical landmarks and vibrant modernity of Vietnam’s largest city and former capitol, once known as Saigon. Read more.

Proven Success: View our Past Results

In only four years, VIETSF has developed from a unique venture into a highly successful show. Surveys and participation numbers show continuous improvement and high satisfaction from exhibitors and attendees from around the world. See for yourself by viewing our past show reports. Read more.



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